At 23 he had already stood out as a Creative Director and had accumulated a wealth of experience in working with JWT Argentina, Lintas and Lautrec / Saatchi & Saatchi. At 25, as Creative Director at Leo Burnett Colombia, he directed his first commercial for Adams Chiclets which was entered as one the finalists for the CLIO Awards and inscribed forever in the Colombian Publicity Hall of Fame. Thanks to the great interest sparked by this commercial, he was called to direct in Argentina, where he matured his career as a Director. During the last few years he has obtained numerous awards at the New York Film Festivals, FIAP, Clio, ACHAP and has been in 3 Cannes Short Lists. He obtained an MTV People’s Choice Award for his music video of Soda Stereo’s “Ella usó mi cabeza como un Revolver” and participated as a finalist with Miguel Mateo’s “Bar Imperio” and La Ley’s “Fotofobia” music videos.